Health & Welfare
Consumer perceptions regarding seafood influence consumers’ willingness to consider and purchase fish as a viable protein choice.
Intelligence
In a survey, 500 consumers from the United Kingdom, Russia, France, Germany and Sweden rated salmon second overall to chicken and ahead of pork and beef. Salmon scored high in all countries for healthiness.
Intelligence
When the price for a newly introduced seafood product was unknown to consumers, a study found, price consciousness affected purchase intentions among consumers with high levels of general product category knowledge.
Intelligence
In a study of Norwegian consumers asked to evaluate pangasius fillets, the extrinsic cues corporate social responsibility, endorsement and country of origin had different effects on evaluative variables.