Intelligence
Household surveys have been carried out annually since 2012 in France, Germany and the UK on perceptions and consumption patterns for salmon and meat from agriculture. Results show that salmon is generally perceived as having more beneficial effects than chicken on brain development, bone development, certain cancer risks and coronary heart disease risk.
Intelligence
With much to learn yet from the more mature chicken sector, farmed salmon has potential to become a more favored option for consumers. This study shows the potential for actions in salmon value chains to improve consumer perceptions.
Health & Welfare
Consumer perceptions regarding seafood influence consumers’ willingness to consider and purchase fish as a viable protein choice.
Intelligence
In a survey, 500 consumers from the United Kingdom, Russia, France, Germany and Sweden rated salmon second overall to chicken and ahead of pork and beef. Salmon scored high in all countries for healthiness.