Today’s Farmed Fish: Aquaculture Re-examined for the Conscious Consumer

There’s no question whether the seafood industry landscape has progressed in recent decades – but how much exactly has changed? What new advancements have arisen, and how have they impacted farmed seafood as we know it?

Today’s Farmed Fish (TFF) is a newly launched thought campaign providing support to consumers in making well-informed comparisons and decisions surrounding fish and meat. Led by a collaboration between the School of Aquatic and Fishery Science at the University of Washington and McCluney Seafood Strategies, both strategic partners  of GAA, this well-researched initiative aims to showcase positive examples of US-farmed finfish in order to improve consumer perception. “Our team of scientists and seafood professionals knows not all farmed fish is created equal, but that message doesn’t make it to the general public. We teamed up on this campaign to erode the barrier which has held such strong negative gut reactions towards farmed fish,” says Campaign Director Jessica McCluney.

TFF recently published an article titled “The New Farmed Fish: Today Does Not Equal Yesterday”. The article deeply explores the variables which have allowed the aquaculture industry to grow and meet challenges that have come up in the past. Tackling some of the most talked about issues such as antibiotics usage, feed usage, escapement concerns, and farming methods which benefit their ecosystems, the article serves as a great educational tool demonstrating that today’s farmed fish is truly not the same as farmed fish from 30 years ago.

“Similar to the evolution of pasture-raised and free-range livestock models, today’s farmed fish production systems have evolved to demonstrate a more environmentally-conscious, nutritious, and more humane way to produce food as consumers continue to demand better.”

Be sure to check out this Today’s Farmed Fish article and learn more about their team on their website.